Users will soon have a fresh option that enables them to cut down on the volume of artificial intelligence-produced media appearing in their streams. This move comes as the service disclosed that it now features over 1 bn AI videos.
Trial and Implementation
The new functionality is being tested over the following weeks before a full-scale rollout. This shift aligns with a rise in AI content, driven by new content generation software.
The Broader AI Trend
Recent reports that almost 10% of the most rapidly expanding channels on another major platform exclusively feature clips produced artificially. A large amount of this material is classified as low-quality AI content, a label for inferior, bulk-generated content that is frequently illogical or bizarre.
“We know from our community that numerous viewers appreciate content produced via AI tools, ranging from digital art to informative clips, and we want to provide users the power to see more or less of that, according to their own likes,” said a spokesperson.
Volume and Proportions
TikTok shared that there are presently over a billion videos on its app identified as artificially created. Collectively, in excess of 100 m media items are added to the app every day, making AI-generated material a limited percentage of its overall inventory.
Customizing Your Feed
Members will be capable of decrease or raise the amount of AI-generated videos they see by opening the content preference option in the app and choosing the AI content topic. Additional categories that can already be controlled under the filter encompass current affairs, clothing, cosmetics, and dance.
AI Disclosure Rules
Its policies oblige creators to identify lifelike AI-made content, and it prohibits malicious deepfakes of public figures or critical incidents. Any realistic AI video that is unmarked can be taken down under its terms of service.
Additionally, the app will henceforth add an AI-generated label to content made using its built-in AI features, or detected by an collaborative effort for identifying content made by AI. This step is designed to deter users from attempting to circumvent the labeling process.
Educational Initiatives
The company is also establishing a $2m awareness program for professionals and institutions to develop informative material about responsible artificial intelligence. This program will benefit charitable organizations focused on educating programming and robotics.
Moderation Strategy
The platform has defended its content review process, amid debate over proposals to cut jobs for a large number of review team members in the United Kingdom. It is planning to reduce a significant number of roles in its content moderation department in London, with worker representatives and internet security professionals voicing alarm that staff are being displaced by automated systems.
A company official stated that human moderation would continue to be important, but artificial intelligence can shield workers by filtering out the most distressing content ahead of it gets reviewed by people. The platform announced a notable drop in explicit and harmful content handled by safety staff over the last 12 months due to intervention by its AI tools.
It is vital to balance staff and AI to ensure user safety,” she said. “We’ll have humans as part of that process, but we also think it’s highly necessary to minimize viewing of harmful content as rapidly, which is the area in which a lot of the machine support is proving valuable work at speed.”
